Martin Cuff is a creative industries specialist with twenty five years experience developing and promoting creativity across all five continents.

With projects from Peru to Georgia to Indonesia – as well as all across Africa – Martin works to support countries, cities and regions to build cutting-edge programmes that create jobs, boost tourism and unlock opportunities for citizens.

Martin is the former Executive Director of the Association of Film Commissioners International and the Colorado Film Commission, and the former Chief Operations Officer of the Cape Film Commission, the Cape Town Film Office and the Southern African International Film and Television Market.

He is currently Advisor on Creative Industries and Tourism to Prime Minister Brnabic of Serbia, Strategic Advisor to Serbia Creates, the national brand platform, and Content Director for Serbia at the Dubai 2020 World Expo.